(50) Visual displays of side effect risks
Related Images
About the task
This image shows the relative likelihood and severity of multiple side effects in non-tabular ways, using color, size, shape, etc to represent the attributes of the side effects so that consumers can quickly get the “gist” of what might happen to them if they took a medication.
What’s special about this image?
This graphic shows severity using 3 cues (vertical position, color, and font size/caps) and likelihood using 1 cue (horizontal position).
How did it do?
This image performed better on severity questions than other designs that had less clear cues for severity. However it performed less well in terms of communicating risk likelihood. This type of X-Y display also performed less well than the alternate approach of using tables with embedded icons.