(50) Visual displays of side effect risks

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This image shows the relative likelihood and severity of multiple side effects in non-tabular ways, using color, size, shape, etc to represent the attributes of the side effects so that consumers can quickly get the “gist” of what might happen to them if they took a medication.

What’s special about this image?

This graphic shows severity using 3 cues (vertical position, color, and font size/caps) and likelihood using 1 cue (horizontal position).

This image performed better on severity questions than other designs that had less clear cues for severity. However it performed less well in terms of communicating risk likelihood. This type of X-Y display also performed less well than the alternate approach of using tables with embedded icons.
  • My goal
  • Classifying risks
  • Raise or lower concern
  • Details or gist?
  • Gist understanding
  • Data I have
  • Risk estimate
  • Health conditions
  • Side effects
  • Treatment choice
  • Medication
  • Graphic type
  • Color gradient
  • X-Y graph