(53) Personally tailored data about side effect risks

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This display represents the relative likelihood and severity of multiple side effects in a tabular structure. It also organizes this information to ensure that viewers pay attention to very rare but very severe events and represents whether risk numbers are based on general population samples or are tailored by characteristics such as age, gender or race.

What’s special about this image?

This simple table uses color coding to imply (but not explicitly state) differences in severity.

The bright blue arrows provide a strong cue that the information about those two side effect risks are based on more specific data than the remaining information.

This graphic drew people's attention to the personalized information (it had a much stronger cue than other images). On the other hand, it was weaker on overall understanding of risk. Also, in follow-up testing this type of table performed less well than tables with embedded icons.
  • My goal
  • Raise or lower concern
  • Classifying risks
  • Details or gist?
  • Gist understanding
  • Data I have
  • Risk estimate
  • Health conditions
  • Medication
  • Side effects
  • Treatment choice
  • Graphic type
  • Color gradient
  • Tables