This visual tries to show risk reduction in a way that reinforced positive benefits of work that has already been done by the patient.
This info-graphic combines two icon arrays with other elements to tell a story of how risk changed from the higher risk on the left to the lower risk on the right. Grey shading highlights what risk elements changed as a result of the weight loss and lowered cholesterol. The core message (“keep it up”) is visually placed top and center, rather than buried underneath the data.
We recommend this graphic because it performed the best at helping people understand the impact of losing weight (compared to the other images tested) and had consistently acceptable performance on our other measures.